With this change, TikTok-driven installs may decline on the app stores, as creators wouldn’t be able to run the same kind of campaigns as before. These users don’t always stick around beyond the first install, yet the velocity of the new downloads would send the app into the top charts, allowing others to also discover it. In recent years, TikTok has had increasing influence on the App Store’s Top Charts - sometimes artificially inflating the real-world popularity of certain apps as a flood of TikTok users rush to install the app from a marketing campaign. Now, businesses looking to point TikTok users to their app’s App Store listing will likely want to promote the account with the functional link by way of ads. But it’s also clearly a push to shift more of the ad dollars that are today flowing to creators through campaigns to go directly to TikTok’s coffers instead. The company believes this change will improve the clarity between businesses and personal accounts by making their feature sets more distinct. In addition, TikTok says it’s rolling out a new “Download app” button for business accounts to use - and this is also not an ad product. TikTok Shop Official Portal - A Full-Service Commerce Solution, Driven by TikToks Unique Content Ecosystem. There won’t be any fee for this functionality - in other words, businesses don’t have to pay to add the link or agree to advertise on the platform in order to utilize this option. Give you a new way to drive sales directly through exciting short videos and livestreams, on your own TikTok accounts or in collaboration with TikTok creators. Going forward, only TikTok business accounts will be able to link to app store pages. However, they will be able to link out to websites, as before. While TikTok didn’t offer an official statement on this recent change, the company did confirm that personal creator accounts will no longer have the ability to link to app store pages.
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